1. Introduction: Introduction to PPC
2. Introduction to Keywords & Match Types
3. Writing Effective Ad Copy & Ad Extensions
4. Campaign Settings
5. Conversion Tracking, Bidding, and Reporting
6. Utilizing the Display Network
7. Account Organization
8. Understanding Quality Score
9. Creating Your Account Strategy & Launching
& Monitoring Accounts
10.Testing & Advanced Landing Page Strategy
11.Tools & Other Networks
