Digital Marketing

Digital Marketing is marketing methodology to target audience on the internet using computers, tabs and smartphones. In simple terms we can define Digital Marketing as any marketing strategy to promote services on Internet. In the initial days of internet Digital marketing was known as “Online Marketing”, “Internet Marketing” and “Web Marketing” etc.

Digital Marketing strategies were in existence from the beginning of the internet. Today due to exponential growth of internet users on computers and mobiles, Digital Marketing has become a very critical marketing platform for every business across the globe. This is helping the digital marketing industry to grow at a rapid pace.

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.

Our digital marketing courses cover the following key areas – Digital Marketing Fundamentals, Search Engine Optimization (SEO), Content Marketing, Social Media Marketing (SMM), Social Media Optimization (SMO), Google Adwords, Mobile Marketing, Facebook Advertising, Email Marketing, Analytics, Marketing Automation, etc.

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